Becoming the Product

This book frequently uses the word ‘we’. We, as in the general public, engaged citizens, humans of planet Earth… And we, Mouna Andraos and Melissa Mongiat, together with our team at Daily tous les jours, as we seek new models for living together. Welcome to our journal. 

We crave living in environments that support us, nourish us and inspire us. We dream of places to go through our lives together, inclusively and tolerantly. Can we re-enchant the raw material of our collective daily experiences? We have been creating interactive art and narrative experiences in public spaces around the world for fifteen years. Using music, dance, art, and other mediums to emphasize the joyful, whimsical, and unexpected, we create moments of connection and care between strangers. 

Through this book, we share our experience in building an emergent practice combining technology, storytelling, performance, and design, while asking fundamental questions to create meaningful work in a world in crisis. Meet us outside the urban masterplan, where we experiment with infrastructure for the human spirit.

Moving beyond the usual genres of form in graphic design’s canonical history, ‘Designing History’ proposes a model centred on bureaucratic instruments of identity, ownership, value, and permission: money, passports, certificates, property deeds, etc. It considers the implications of a design history of the document, where the designer shifts from being a practitioner of conventional design histories to become subject and agency of bureaucratic authority. The book is a revised edition of ‘Immutable: Designing History’ (2022) and includes an extended essay that contextualizes the project as a remapping of graphic design’s historical, pedagogical, and practical assumptions.

In a world propelled by swift technological progress and perpetual obsolescence, women frequently find themselves adapting and altering their daily experiences in order to remain functional. In the 21st century, as technology purports to comprehensively assess and address women’s conditions and physical discomfort, Cycles, the Sacred and the Doomed delves deeply into the realm of female health technologies, revealing a space where science, holistic methods, and mythology converge. This book challenges the idea of combining ancient wisdom with modern innovation and takes readers on a multidisciplinary journey to explore the intricacies of female’s health.

A survey of and reflection on artists using/ hijacking institutional formats. 

Self-Institution/Terminology Audit is a collection of profiles and lexicons documenting artistic practices that operate as self-declared institutions. It examines the act of self-institution as both a conceptual and operational approach, focusing on how these practices structure themselves and engage with their contexts.

Initiated by the Office for Joint Administrative Intelligence (O.J.A.I.), this publication investigates artist offices, bureaus, departments, ministries, societies, centres, and other explicitly institutional invocations. The Terminology Audit reveals language and jargon unique to each practice. The case studies, currently active in the field, represent a broad range of approaches, including research-based, performance-driven, pragmatic, materially motivated, counter-institutional, esoteric, and absurd facsimiles of institutionhood.

The publication was conceptualized and introduced by Chris Dreier and Gary Farrelly (O.J.A.I.), featuring an essay by Gary Farrelly, due diligence text by Andrea Knezović, and a responsorial note by Alicja Melzacka. Included self-instituted entities are: The Bureau of Melodramatic Research (BMR), The Office for Joint Administrative Intelligence (O.J.A.I.), Self Luminous Society, Gesellschaft zur Emanzipation des Samples G.E.S, Department of Ultimology, Minister of Cosmic People, Tac.ka Association, KOLXOZ, Pls, I’m Trying to Think Institute (PITTI), This Institute, Aurora-Rhoman Institute of Archaeology and Cultural Relics, AARS (Antwerp Artist Run School), The Letter Space Department (TLSD), Temporary Information Center (T.I.C.).

What does ‘user-friendly’ website mean if, on it, online behaviors like stalking, teasing, and ghosting — once considered peripheral — are now central to survival, care, and belonging? How to thrive without becoming an “Interdisciplinary Unicorn”: the state’s most beloved user-citizen fluent in multiple registers of production, optimization, and self-branding? How in this beautiful world is one supposed to log off, when surveillance and privacy erosion have been normalized? And how, oh how, could users possibly think of building the alternatives, when cool and cringe online acts, all activate the platform’s reward system: the unleashing of emoji-filled praise? How to resist the platform’s toxic seduction? 

Haunted by screenshots of early cyberfeminist websites and in dialogue with digital sages, web scripts, and business interests, media artist, web developer, and author Maisa Imamović embarks on a philosophical and practice-based crusade through the internet’s surface and its shadows. To expose the various ways of thriving online without surrendering to optimization, the book explores imperfect uses of perfect software, preservation of precarious web infrastructures, tactical content strategies, and experiments with autonomous financial systems — all wrapped in educational efforts to sustain criticality amid automation. Through these traversals beneath the scroll, Maisa finds her Webland: speculative, broken, and oftentimes, poetic infrastructure where logic destabilizes, binaries dissolve, and meaning evades monetization. But can a non-extractive internet exist beyond metaphor? Can poetry rewire protocol? Or will her sanctuary be absorbed into the very architectures it resists?

"In Maisa in Webland, Maisa Imamovic evokes the multidimensional, spontaneous human elements of the early web, using interviews, case studies, critical theory and fiction as her organic materials. She peeks behind the screen and through time to trace the subtle erosion of the web’s early utopian ideals to its cold and extractive present. Imamovic bravely wades through the swampy digital muck that mediates our everyday reality, examining its invisible psychic scaffolding with academic rigor, and a big dose of humor and heart. Was it an inevitable entropy, or an aberration? How and when did we get so off-course? Can we return? Do we want to? In Maisa’s Webland, we might very well be doomed, and maybe that’s a good thing. When the center of this tangled web no longer holds, something new can take shape.” - Nada Alic, author of Bad Thoughts

For Fall 2025, Spike is getting to the bottom of the vintage aura around contemporary culture: Nostalgia. 

Are we doomed to ever-shorter cycles of cash-cow retromania, until AI memory-wipes us with pure simulation? Or is the root problem of our endless déjà vu actually the expectation that art "make it new," itself just so much nostalgia for a long-gone modernism? We're working out what the present owes to the past, if our goal is to conjure a better culture for tomorrow.

Featuring Jeppe Ugelvig's essay on the art world's uses and misuses of nostalgia; Simon Reynolds and Adina Glickstein talk exhausting the past; e-girl/theorist Alex Quicho critiques the end of newness; filmmaker Johan Grimonprez identifies with the hijacker in his dial H-I-S-T-O-R-Y (1997); a portrait of kitsch-savant painter Friedrich Kunath; cultural critic Rosanna McLaughlin on missing the white cube; Artist's Favorites by Diego Marcon; ex-dealers Margaret Lee and Jeff Poe escape the art game; Whitney Mallett on rebranding celebrity through book culture; making analog-ish art "under" the internet with Marc Kokopeli, Bedros Yeretzian, Flora Hauser, and Nicole-Antonia Spagnola; Sean Monahan forecasts our old-fashioned future; art historian Lynn Zelevansky on "New York/New Wave" at P.S.1 Contemporary (1981); artist Maja Bajevic's Yugostalgic report from Sarajevo; and Tea Hačić-Vlahović getting dewy-eyed catching up to her mother's age; plus, reviews of exhibitions by Mark Leckey, Wolfgang Tillmans, Women's History Museum, and more.

Founded by the artist Rita Vitorelli in 2004, Spike (Spike Art Quarterly) is a quarterly magazine on contemporary art published in English which aims at sustaining a vigorous, independent, and meaningful art criticism. At the heart of each issue are feature essays by leading critics and curators on artists making work that plays a significant role in current debates. Situated between art theory and practice and ranging far beyond its editorial base in Vienna and Berlin, Spike is both rigorously academic and stylishly essayistic. Spike's renowned pool of contributing writers, artists, collectors and gallerists observe and reflect on contemporary art and analyse international developments in contemporary culture, offering its readers both intimacy and immediacy through an unusually open editorial approach that is not afraid of controversy and provocation.

A rigorous and mind-blowing account of the dynamics of capitalism today through an in-depth exposition of software, speculative finance, and the highest scales of arbitrage.

At the centre of Marek Poliks and Roberto Alonso Trillo's argument is the idea that capital does not belong to humans, it belongs to—and is governed by—itself. Traditional economic theory struggles to keep up with the rapid rate of acceleration, and this book steps in to address this:

"The critical orthodoxy is slowing; it's tired, it's not especially good at the internet, it's probably never manned a Starbucks counter or an anonymous cubicle. Its younger adepts—though digitally native—are chronically underemployed, unavailable, drowning in the student debt (or student opportunity cost) required for entry into the critical apparatus. Few have any patience for the numbing slop-speak of the LinkedIn economy, the libertarian enclave of forex and HFT and memecoins, the quarter-zip depravity of employment at the charnel houses of McKinsey or Deloitte or Accenture, the blazingly random mood-swings of venture capital that lubricate all of the above. This impatience is—in the parlance of the above—a blocker: it means that the critical apparatus underestimates the power of the software economy, struggles to articulate the morphological density of digitally-realized capitalism, comprehensively ignores the functional death of labor, and doesn't understand scale."

Introduction by Charles Mudede.
Afterword by Alex Quicho.

"A masterpiece... Nick Land for adults."
— 0nty

Started in 1989 by designer and writer Robert Ford, THING magazine was the voice of the Queer Black music and art scene in the early 1990s. Ford and his editors were part of the burgeoning House music scene, which originated in Chicago’s Queer underground, and some of the top DJs and musicians from that time were featured in the magazine, including Frankie Knuckles, Gemini, Larry Heard, Rupaul, and Deee-Lite. THING published ten issues from 1989-1993, before it was cut short by Ford’s death from AIDS-related illness. All ten issues of THING are collected and published here for the first time.

As House music thrived, THING captured the multidisciplinary nature of the scene, opening its pages to a wide range of subjects: poetry and gossip, fiction and art, interviews and polemics. The HIV/AIDS crisis loomed large in its contents, particularly in the personal reflections and vital treatment resources that it published. An essay by poet Essex Hemphill was published alongside the gossip columnist Michael Musto and Rupaul dished wisdom alongside a diary from the March on Washington for Lesbian, Gay, and Bi Equal Rights and Liberation. Joan Jett Blakk’s revolutionary presidential campaign is contained in these pages, as are some of the most underground, influential literary voices of the time, such as Dennis Cooper, Vaginal Davis, Gary Indiana, Marlon Riggs, David Wojnarowicz, and even David Sedaris.

THING was very much in dialogue with the club kids in New York and other Queer publishing ventures, but in many ways, it fostered an entirely unique perspective—one with more serious ambitions. In a moment when the gay community was besieged by the HIV/AIDS crisis and a wantonly cruel government, the influence and significance of this cheaply-produced newsprint magazine vastly exceeded its humble means, presenting a beautiful portrait of the ball and club culture that existed in Chicago with deep intellectual reflections. THING was a publication by and for its community and understood the fleetingness of its moment. To reencounter this work today, is to reinstate the Black voices who were so central to the history of HIV/AIDS activism and Queer and club culture, but which were often sidelined by white Queer discourse. In many ways, THING offered a blueprint for the fundamental role a magazine plays in bringing together a community, its tagline summing up the bold stakes of this important venture: “She Knows Who She Is.”

The magazine included contributions from Trent D. Adkins, Joey Arias, Aaron Avant Garde, Ed Bailey, Freddie Bain, Basscut, Belasco, Joan Jett Blakk, Simone Bouyer, Lady Bunny, Bunny & Pussy, Derrick Carter, Fire Chick, Chicklet, Stephanie Coleman, Bill Coleman, Lee Collins, Gregory Conerly, Mark Contratto, Dennis Cooper, Dorian Corey, Ed Crosby, The Darva, Vaginal Davis, Deee-Lite, Tor Dettwiler, Riley Evans, Evil, The Fabulous Pop Tarts, Mark Farina, Larry Flick, Robert Ford, Scott Free, David Gandy, Gemini, Gabriel Gomez, Roy Gonsalves, Chuck Gonzales, Tony Greene, André Halmon, Lyle Ashton Harris, Larry Heard, Essex Hemphill, Kathryn Hixson, Sterling Houston, Ishmael Houston-Jones, Gary Indiana, Candy J, Jamoo, Jazzmun, Gant Johnson, Owen Keehnen, Lady Miss Kier, Spencer Kincy, Iris Kit, Erin Krystle, Steve LaFreniere, Larvetta Larvon, Marc Loveless, Lypsinka, Malone, Marjorie Marginal, Terry A. Martin, Rodney McCoy Jr., Alan Miller, Bobby Miller, Michael Musto, Ultra Naté, Willi Ninja, Scott “Spunk” O’Hara, DeAundra Peek, Earl Pleasure, Marlon Riggs, Robert Rodi, Todd Roulette, RuPaul, Chantay Savage, David Sedaris, Rosser Shymanski, Larry Tee, Voice Farm, Lawrence D. Warren, Martha Wash, LeRoy Whitfield, Stephen Winter, David Wojnarowicz, and Hector Xtravaganza.