Becoming the Product

Design Fiction is a method to vividly render tangible futures by creating material artifacts that represent the implications of change. Design Fiction is as much a mindset as it is a methodology whereby foresight, research, expectations, strategic direction, and planning can be cohered into representational ‘artifacts from possible futures.’from possible futures. Design fiction opens up new conversations and considerations whilst augmenting existing, well-trodden research and foresight practices.

Over fifteen years in the making, this book explores the origins of design fiction, and details the practical approach to assessing the consequences of decision making by creating tangible artifacts from possible futures. Design fiction opens up new conversations and considerations whilst augmenting existing, well-trodden research and foresight practices. The writers of this book have used design fiction approaches with clients such as Apple, Warner Bros, IKEA, Edelman, Dubai Museum of the Future, Google and Facebook, and they aim to bring these techniques to a wider audience through the publication of this book.

Written by Julian Bleecker, Nick Foster, Fabien Girardin and Nicolas Nova in collaboration with Patrick Pittman and Chris Frey of No Media Co. Designed by Chris Lange

This book deals with Design and Conspiracy Theories, two things that are often thought of as opposites. Design is generally perceived as something that simplifies and targets the essence of things; something that should say the Truth. Conspiracy theories instead are far-fetched and create confusion. Design is expected to be able to bypass false rhetorics because its very premise is to deal with how things work in reality. However, what is argued in this book is that design and conspiracy theories mirror each other. They act with similar goals and they adopt comparable representations. They intersect in their practices and in their artifacts because they share a common ground at their fundaments. This common ground is Conspiratorial Design.

In a world propelled by swift technological progress and perpetual obsolescence, women frequently find themselves adapting and altering their daily experiences in order to remain functional. In the 21st century, as technology purports to comprehensively assess and address women’s conditions and physical discomfort, Cycles, the Sacred and the Doomed delves deeply into the realm of female health technologies, revealing a space where science, holistic methods, and mythology converge. This book challenges the idea of combining ancient wisdom with modern innovation and takes readers on a multidisciplinary journey to explore the intricacies of female’s health.

Cruising Diaries is both a celebration and a provocation: a portrait of queer pleasure at its most raw, secret, and uncontainable. This photobook/diary explores the elusive visual language of cruising—a queer practice of anonymous desire played out in public spaces, where bodies negotiate consent through gaze, gesture, and instinct.

Franco Dupuy captures what is almost impossible to show: fleeting encounters, unspoken codes, and moments that vanish as quickly as they appear. Set in places that shift after dark—parks, train stations, beaches—the book documents a world that resists the camera, yet insists on being seen. Cruising Diaries becomes both archive and fiction: a love letter to the thrill of the hidden, and the politics of queer pleasure.

A rigorous and mind-blowing account of the dynamics of capitalism today through an in-depth exposition of software, speculative finance, and the highest scales of arbitrage.

At the centre of Marek Poliks and Roberto Alonso Trillo's argument is the idea that capital does not belong to humans, it belongs to—and is governed by—itself. Traditional economic theory struggles to keep up with the rapid rate of acceleration, and this book steps in to address this:

"The critical orthodoxy is slowing; it's tired, it's not especially good at the internet, it's probably never manned a Starbucks counter or an anonymous cubicle. Its younger adepts—though digitally native—are chronically underemployed, unavailable, drowning in the student debt (or student opportunity cost) required for entry into the critical apparatus. Few have any patience for the numbing slop-speak of the LinkedIn economy, the libertarian enclave of forex and HFT and memecoins, the quarter-zip depravity of employment at the charnel houses of McKinsey or Deloitte or Accenture, the blazingly random mood-swings of venture capital that lubricate all of the above. This impatience is—in the parlance of the above—a blocker: it means that the critical apparatus underestimates the power of the software economy, struggles to articulate the morphological density of digitally-realized capitalism, comprehensively ignores the functional death of labor, and doesn't understand scale."

Introduction by Charles Mudede.
Afterword by Alex Quicho.

"A masterpiece... Nick Land for adults."
— 0nty

The future of architecture lies in the curatorial approach. This is the thesis put forward by architect Wilfried Kuehn and theorist Dubravka Sekulić in their book Curatorial Design: A Place Between, which brings together contributions from more than 30 authors working in the fields of architecture, art, and curatorial knowledge and practice.

Architectural design and the curatorial share a non-disciplinary background, and aim to assemble diverse forms of knowledge rather than specializing. Inherently transdisciplinary, then, they are at odds with the increasing division of labor in all fields of knowledge and practice. In the face of professionalization, which limits our capacity to intervene comprehensively, design and the curatorial challenge specialization and produce relational knowledge. They intend to create an in-between place, as together they form a novel practice that—in combining heterogenous forms of knowledge—takes center stage rather than serving as a moderator or mediator of sorts. What unites them is the assertion of a relational form, the autonomy of which consists precisely in teasing out relations between different elements. What happens to architectural design when it consciously enters a relationship with the curatorial?
The book is aimed at practitioners and educators in the field of architecture and design, as well as curators and exhibition makers. It contains three photo series by Armin Linke that accompany the three sections of the book: "Public School for Architecture", "Total Reconstruction," and "Designing for Co-Habitation."

Contributions by Martina Abri, Ross Exo Adams, Thomas Auer, Giovana Borasi, Susana Caló, Brendon Carlin, Peggy Deamer, Clémentine Deliss, FICTILIS, Francesco Garutti, Maria Shéhérazade Giudici, Joyce Hwang, Anousheh Kehar, Bettina Köhler, Elke Krasny, Wilfried Kuehn, Ippolito Pestellini Laparelli, Maxim Larrivée, Matthew Leander Kalil, Mark Lee, Steve Lyons for Not An Alternative, Armin Linke, Mona Mahall, Charlotte Malterre-Barthes, Dejan Marković, Ana Miljački, Erica Petrillo, Christian Raabe, Albert Refiti, Damon Rich, Christiane Salge, Ivonne Santoyo-Orozco, Anna Schäffler, Bernd Scherer, Laila Seewang, Dubravka Sekulić, Asli Serbest, Stuart Smith, Laurent Stalder, Milica Tomić.

Moving beyond the usual genres of form in graphic design’s canonical history, ‘Designing History’ proposes a model centred on bureaucratic instruments of identity, ownership, value, and permission: money, passports, certificates, property deeds, etc. It considers the implications of a design history of the document, where the designer shifts from being a practitioner of conventional design histories to become subject and agency of bureaucratic authority. The book is a revised edition of ‘Immutable: Designing History’ (2022) and includes an extended essay that contextualizes the project as a remapping of graphic design’s historical, pedagogical, and practical assumptions.

The eighth issue of Viscose examines the myriad of music and sound cultures of fashion. Entirely untethered from materiality and image, sound is the proof that fashion operates just as vividly in the purely atmospheric. From the artfully curated musical narratives of the runway to the ambient sonic environment of shops, fashion both emits sounds and seeks to associate itself with it for its own advancement. 

Music in particular asserts fashion’s existential relationship to time: it aesthetically time-keeps fashion media and confirms sartorial novelty by mirroring it rhythmically. To a public consciousness, the intimate relationship between fashion and music is obvious and at times even understood as one and the same. Sound glues material such as clothes to wider zeitgeists and mediated lifestyles, and as such, to cultural memory itself. As Mary E. Davis has illuminated, the alliance is profoundly historic: as far back as 1672, fashion periodicals have covered clothes and music as equally essential components of an elegant, fashionable lifestyle. 

Music, in fact, surrounds fashion: it enwraps makers, mediators, and consumers alike in ephemeral, yet intensely meaningful, signifiers of taste. Countless designers have come to fashion through musical subcultures, and labors in ateliers to particular playlists. Indeed, style most often has a soundtrack of its own, or dances to a specific tune.  Fashion emits sounds before and after the musical. The clicking of heels, the rustling of a sweater, the hissing of a zipper. The ambient humming of a sewing machine; the conclusive “beep” from a store cashier. 

For the 8th issue of Viscose, we set out to examine the sonic landscapes of fashion in a most expansive manner. In billing our issue “sound” we seek to gesture to more visually obscure and materially ephemeral interplays between fashion and the auditory—in wardrobes and shops, on the body and in the nightclub. With music culture at the center of our inquiry, we hope to seek beyond and towards the more ephemeral sounds the clothing and fashion emits, records, and appropriates. We are pursuing the possibility of rendering fashion in entirely sonic terms, and how this translates into written words, in a print magazine.