What is post-branding?

In a world propelled by swift technological progress and perpetual obsolescence, women frequently find themselves adapting and altering their daily experiences in order to remain functional. In the 21st century, as technology purports to comprehensively assess and address women’s conditions and physical discomfort, Cycles, the Sacred and the Doomed delves deeply into the realm of female health technologies, revealing a space where science, holistic methods, and mythology converge. This book challenges the idea of combining ancient wisdom with modern innovation and takes readers on a multidisciplinary journey to explore the intricacies of female’s health.

This book frequently uses the word ‘we’. We, as in the general public, engaged citizens, humans of planet Earth… And we, Mouna Andraos and Melissa Mongiat, together with our team at Daily tous les jours, as we seek new models for living together. Welcome to our journal. 

We crave living in environments that support us, nourish us and inspire us. We dream of places to go through our lives together, inclusively and tolerantly. Can we re-enchant the raw material of our collective daily experiences? We have been creating interactive art and narrative experiences in public spaces around the world for fifteen years. Using music, dance, art, and other mediums to emphasize the joyful, whimsical, and unexpected, we create moments of connection and care between strangers. 

Through this book, we share our experience in building an emergent practice combining technology, storytelling, performance, and design, while asking fundamental questions to create meaningful work in a world in crisis. Meet us outside the urban masterplan, where we experiment with infrastructure for the human spirit.

This book deals with Design and Conspiracy Theories, two things that are often thought of as opposites. Design is generally perceived as something that simplifies and targets the essence of things; something that should say the Truth. Conspiracy theories instead are far-fetched and create confusion. Design is expected to be able to bypass false rhetorics because its very premise is to deal with how things work in reality. However, what is argued in this book is that design and conspiracy theories mirror each other. They act with similar goals and they adopt comparable representations. They intersect in their practices and in their artifacts because they share a common ground at their fundaments. This common ground is Conspiratorial Design.

Design Fiction is a method to vividly render tangible futures by creating material artifacts that represent the implications of change. Design Fiction is as much a mindset as it is a methodology whereby foresight, research, expectations, strategic direction, and planning can be cohered into representational ‘artifacts from possible futures.’from possible futures. Design fiction opens up new conversations and considerations whilst augmenting existing, well-trodden research and foresight practices.

Over fifteen years in the making, this book explores the origins of design fiction, and details the practical approach to assessing the consequences of decision making by creating tangible artifacts from possible futures. Design fiction opens up new conversations and considerations whilst augmenting existing, well-trodden research and foresight practices. The writers of this book have used design fiction approaches with clients such as Apple, Warner Bros, IKEA, Edelman, Dubai Museum of the Future, Google and Facebook, and they aim to bring these techniques to a wider audience through the publication of this book.

Written by Julian Bleecker, Nick Foster, Fabien Girardin and Nicolas Nova in collaboration with Patrick Pittman and Chris Frey of No Media Co. Designed by Chris Lange

Moving beyond the usual genres of form in graphic design’s canonical history, ‘Designing History’ proposes a model centred on bureaucratic instruments of identity, ownership, value, and permission: money, passports, certificates, property deeds, etc. It considers the implications of a design history of the document, where the designer shifts from being a practitioner of conventional design histories to become subject and agency of bureaucratic authority. The book is a revised edition of ‘Immutable: Designing History’ (2022) and includes an extended essay that contextualizes the project as a remapping of graphic design’s historical, pedagogical, and practical assumptions.

The eighth issue of Viscose examines the myriad of music and sound cultures of fashion. Entirely untethered from materiality and image, sound is the proof that fashion operates just as vividly in the purely atmospheric. From the artfully curated musical narratives of the runway to the ambient sonic environment of shops, fashion both emits sounds and seeks to associate itself with it for its own advancement. 

Music in particular asserts fashion’s existential relationship to time: it aesthetically time-keeps fashion media and confirms sartorial novelty by mirroring it rhythmically. To a public consciousness, the intimate relationship between fashion and music is obvious and at times even understood as one and the same. Sound glues material such as clothes to wider zeitgeists and mediated lifestyles, and as such, to cultural memory itself. As Mary E. Davis has illuminated, the alliance is profoundly historic: as far back as 1672, fashion periodicals have covered clothes and music as equally essential components of an elegant, fashionable lifestyle. 

Music, in fact, surrounds fashion: it enwraps makers, mediators, and consumers alike in ephemeral, yet intensely meaningful, signifiers of taste. Countless designers have come to fashion through musical subcultures, and labors in ateliers to particular playlists. Indeed, style most often has a soundtrack of its own, or dances to a specific tune.  Fashion emits sounds before and after the musical. The clicking of heels, the rustling of a sweater, the hissing of a zipper. The ambient humming of a sewing machine; the conclusive “beep” from a store cashier. 

For the 8th issue of Viscose, we set out to examine the sonic landscapes of fashion in a most expansive manner. In billing our issue “sound” we seek to gesture to more visually obscure and materially ephemeral interplays between fashion and the auditory—in wardrobes and shops, on the body and in the nightclub. With music culture at the center of our inquiry, we hope to seek beyond and towards the more ephemeral sounds the clothing and fashion emits, records, and appropriates. We are pursuing the possibility of rendering fashion in entirely sonic terms, and how this translates into written words, in a print magazine. 

Do you remember the last time you were looking forward to the future? We're not talking about flying cars or floating screens. We're talking about a credible vision of a better time to come. So when was the last time? How did it look? How did it feel?

Have a glance at page 223, about two-thirds in. This is a portrait of Frantz Fanon by Milton Glaser. One of the biggest names in commercial graphic design of the 20th century, painting the likeness of the giant of anti-colonial thought. Let’s leave aside the question of "who's the Milton Glaser of today?" for now, but if there was one, whose portrait would they be painting?

What we’re attempting, in these few hundred pages, is to track our favorite examples of the visual language of revolt and solidarity in the 1960s and 1970s, put them in dialogue with our most beloved works of graphic design of those decades, and celebrate the heroes who made them. 
Creative currents flowing from Paris to Tokyo, Cuba to Milano, Beirut to New York, Berkeley to London, with innovations and revolutions (both political and artistic) happening every year. Causes supported by incredible talent and inspiring design that activated people, uplifted liberation movements, advanced the struggles for social justice, and created bonds of global solidarity.

Sadly this cross-pollination between commercial art and the political ended around the late 1980s and those two worlds are now completely isolated from one another.
Why do movements not produce beautiful and memorable visuals anymore? Why do the biggest image makers of today not lend their talents to the good fights that need their help? We hope that these will intersect again, and the first step is to study their history.Friends, we are here to tell you that fighting for a better world is, in fact, not only extremely cool, but the coolest thing you can do — and we have the images to prove it!

Ramdane Touhami and Émile Shahidi have spent years researching and traveling to assemble a huge collection of books, rare periodicals and radical art that will soon be available for consultation in person and online, and of which this little book is just a taste.

Started in 1989 by designer and writer Robert Ford, THING magazine was the voice of the Queer Black music and art scene in the early 1990s. Ford and his editors were part of the burgeoning House music scene, which originated in Chicago’s Queer underground, and some of the top DJs and musicians from that time were featured in the magazine, including Frankie Knuckles, Gemini, Larry Heard, Rupaul, and Deee-Lite. THING published ten issues from 1989-1993, before it was cut short by Ford’s death from AIDS-related illness. All ten issues of THING are collected and published here for the first time.

As House music thrived, THING captured the multidisciplinary nature of the scene, opening its pages to a wide range of subjects: poetry and gossip, fiction and art, interviews and polemics. The HIV/AIDS crisis loomed large in its contents, particularly in the personal reflections and vital treatment resources that it published. An essay by poet Essex Hemphill was published alongside the gossip columnist Michael Musto and Rupaul dished wisdom alongside a diary from the March on Washington for Lesbian, Gay, and Bi Equal Rights and Liberation. Joan Jett Blakk’s revolutionary presidential campaign is contained in these pages, as are some of the most underground, influential literary voices of the time, such as Dennis Cooper, Vaginal Davis, Gary Indiana, Marlon Riggs, David Wojnarowicz, and even David Sedaris.

THING was very much in dialogue with the club kids in New York and other Queer publishing ventures, but in many ways, it fostered an entirely unique perspective—one with more serious ambitions. In a moment when the gay community was besieged by the HIV/AIDS crisis and a wantonly cruel government, the influence and significance of this cheaply-produced newsprint magazine vastly exceeded its humble means, presenting a beautiful portrait of the ball and club culture that existed in Chicago with deep intellectual reflections. THING was a publication by and for its community and understood the fleetingness of its moment. To reencounter this work today, is to reinstate the Black voices who were so central to the history of HIV/AIDS activism and Queer and club culture, but which were often sidelined by white Queer discourse. In many ways, THING offered a blueprint for the fundamental role a magazine plays in bringing together a community, its tagline summing up the bold stakes of this important venture: “She Knows Who She Is.”

The magazine included contributions from Trent D. Adkins, Joey Arias, Aaron Avant Garde, Ed Bailey, Freddie Bain, Basscut, Belasco, Joan Jett Blakk, Simone Bouyer, Lady Bunny, Bunny & Pussy, Derrick Carter, Fire Chick, Chicklet, Stephanie Coleman, Bill Coleman, Lee Collins, Gregory Conerly, Mark Contratto, Dennis Cooper, Dorian Corey, Ed Crosby, The Darva, Vaginal Davis, Deee-Lite, Tor Dettwiler, Riley Evans, Evil, The Fabulous Pop Tarts, Mark Farina, Larry Flick, Robert Ford, Scott Free, David Gandy, Gemini, Gabriel Gomez, Roy Gonsalves, Chuck Gonzales, Tony Greene, André Halmon, Lyle Ashton Harris, Larry Heard, Essex Hemphill, Kathryn Hixson, Sterling Houston, Ishmael Houston-Jones, Gary Indiana, Candy J, Jamoo, Jazzmun, Gant Johnson, Owen Keehnen, Lady Miss Kier, Spencer Kincy, Iris Kit, Erin Krystle, Steve LaFreniere, Larvetta Larvon, Marc Loveless, Lypsinka, Malone, Marjorie Marginal, Terry A. Martin, Rodney McCoy Jr., Alan Miller, Bobby Miller, Michael Musto, Ultra Naté, Willi Ninja, Scott “Spunk” O’Hara, DeAundra Peek, Earl Pleasure, Marlon Riggs, Robert Rodi, Todd Roulette, RuPaul, Chantay Savage, David Sedaris, Rosser Shymanski, Larry Tee, Voice Farm, Lawrence D. Warren, Martha Wash, LeRoy Whitfield, Stephen Winter, David Wojnarowicz, and Hector Xtravaganza.