What is post-branding?

Often dissident, sometimes adherent, Nothing About is, in essence, indefinable because it is adaptive and fluid. Speculative or hands-on, this discipline – if we can call it that – displays all the ambivalences of our contemporary lifestyles: superficial and profound, profane and divine, present everywhere and nowhere, and often regarded as futile, even though it could nonetheless destroy the most beautiful of insides. This book brings together a variety of intellectual tools and insights – polysemic and ambiguous, bespoke and improvised, ornamental and criminal, spanning media, technology, the arts and other, often undefined fields – that analyze the impact of the discipline on contemporary design. In the end, what makes Nothing About charming is that this inside – insofar as it is still defined as such – has only the humble ambition of accompanying beings, both animate and inanimate, within their environment, like a friend who is never far away. 

Introduction by Javier Fernández Contreras. Text contributions by Daniel Zamarbide, Line Fontana & David Fagart, Valentin Dubois & Bertrand Van Dorp, Camille Bagnoud & Ahmed Belkhodja, Javier F. Contreras & Roberto Zancan, Paule Perron, Philippe Rahm, Youri Kravtchenko, Leonid Slonimskiy, Simon Husslein, Vera Sacchetti, Jan Dominik Geipel, Valentina De Luigi, Jean-Pierre Greff.

What does ‘user-friendly’ website mean if, on it, online behaviors like stalking, teasing, and ghosting — once considered peripheral — are now central to survival, care, and belonging? How to thrive without becoming an “Interdisciplinary Unicorn”: the state’s most beloved user-citizen fluent in multiple registers of production, optimization, and self-branding? How in this beautiful world is one supposed to log off, when surveillance and privacy erosion have been normalized? And how, oh how, could users possibly think of building the alternatives, when cool and cringe online acts, all activate the platform’s reward system: the unleashing of emoji-filled praise? How to resist the platform’s toxic seduction? 

Haunted by screenshots of early cyberfeminist websites and in dialogue with digital sages, web scripts, and business interests, media artist, web developer, and author Maisa Imamović embarks on a philosophical and practice-based crusade through the internet’s surface and its shadows. To expose the various ways of thriving online without surrendering to optimization, the book explores imperfect uses of perfect software, preservation of precarious web infrastructures, tactical content strategies, and experiments with autonomous financial systems — all wrapped in educational efforts to sustain criticality amid automation. Through these traversals beneath the scroll, Maisa finds her Webland: speculative, broken, and oftentimes, poetic infrastructure where logic destabilizes, binaries dissolve, and meaning evades monetization. But can a non-extractive internet exist beyond metaphor? Can poetry rewire protocol? Or will her sanctuary be absorbed into the very architectures it resists?

"In Maisa in Webland, Maisa Imamovic evokes the multidimensional, spontaneous human elements of the early web, using interviews, case studies, critical theory and fiction as her organic materials. She peeks behind the screen and through time to trace the subtle erosion of the web’s early utopian ideals to its cold and extractive present. Imamovic bravely wades through the swampy digital muck that mediates our everyday reality, examining its invisible psychic scaffolding with academic rigor, and a big dose of humor and heart. Was it an inevitable entropy, or an aberration? How and when did we get so off-course? Can we return? Do we want to? In Maisa’s Webland, we might very well be doomed, and maybe that’s a good thing. When the center of this tangled web no longer holds, something new can take shape.” - Nada Alic, author of Bad Thoughts

The Domestic Encyclopaedia is a collection of stories that explore the material body of architecture, of houses. In the midst of ongoing ecological disaster and increased alienation from nature it invites you to travel beyond the screen, to practice attention and probe the nature of domestic space.

Watch the bathroom merge with mountain streams, kitchens sizzle on sandy beaches and a bedroom drift into a nocturnal choreography.
Let them seep underneath your door.
Welcome home.

In this encyclopedia of domestic space Annee Grøtte Viken enters in a dialogue with the conventional spaces that surround us, the semiotic skin we call home. She uses her first love, literature, to imagine and give voice to the seemingly mute spaces we inhabit, collecting bits and pieces from the western canon and non-western counter-canon, to find characters lying in bath, dreaming in bed, cooking in kitchens. By each time articulating the imagined voices of these spaces, she embarks on a poetic journey into the home, this drifting island.

The very first issue of Viscose tackles the expansive notion of “style”. Both a noun and a verb, style can be understood as the most basic unit or currency of fashion. Style names the very movement of aesthetics in society, and thus holds an important place in the critique of art and visual culture more broadly.

As a verb, it connotes a tactic: a dynamic tool for persuasion and communication through the bricolage of signifiers. It also relates directly to the contemporary profession of “styling”; a practice native to the fashion industry, but increasingly prevalent across the arts, media, consumerism, and politics. Thiss issue of Viscose sets out to critically gesture to all of these connotations and their potential intermingling through concrete case studies and cross disciplinary philosophical speculation.

with contributions by:
Shanzhai Lyric, David Lieske, Bakri Bakhit, Dena Yago, Matthew Linde, Burke Battelle & Ada O’Higgins, Davide Stucchi, Taylore Scarabelli, Mahoro Seward, Jordan Richman, Giorgi Gago Gagoshidze, Hito Steyerl, & Milos Trakilović, Laura Gardner, Avena Gallagher, Alex Esculapio, Elise by Olsen and Jeppe Ugelvig

New York-based professor Lytle Shaw journeys to Italy in this adventurous exploration of the life and work of architect, designer, and photographer Carlo Mollino (1905–1973). In 1933 the young Mollino received a commission from Mussolini’s regime for his first building: an administrative centre in Piedmont. Later works include furniture and interior design, a book on photography, and an asymmetrical car that raced at Le Mans in 1955.

The book centres around Shaw’s realisation that this prolific talent’s conflicted legacy offers a unique window on the role that post-war Italian politics and culture played in the country’s reimagining of itself as a victim, rather than a proponent, of fascism.

What does it mean to be a curator who writes, and, more specifically, how can curators write about textiles? This publication steps outside the framework of the typical exhibition catalogue to occupy "the space between literature and criticism".

The Community of writers was set up to create time and space to retreat from these outside opinions and demands and to let curiosity and the joy of writing be the driving forces of the writing process. This book has been realised under the auspice of Interweaving Structures: Fabric as Material, Method, and Message, and specifically through collaboration between the Faculty of Fine Art, Music and Design at the University of Bergen and the Central Museum of Textiles in Łódź. The two partners have strong positions of specialisation—the museum acts as a caretaker of material textile traditions and art in Poland, and the faculty has a strong textile art tradition and offers the only education programme for curators in Norway.

Edited by Anne Szefer Karlsen.
Contributions by Andreas Hoffmann, Heather Jones, Martina Petrelli, Anne Szefer Karlsen, Lea Vene, Johanna Zanon.

Natural Enemies of Books is a response to the groundbreaking 1937 publication 'Bookmaking on the Distaff Side', which brought together contributions by women printers, illustrators, authors, typographers, and typesetters, highlighting the print industry’s inequalities and proposing a takeover of the history of the book. Edited by feminist graphic design collective MMS, the publication includes newly commissioned essays and poems, conversations with former typesetters Inger Humlesjö, Ingegärd Waaranperä, Gail Cartmail, and Megan Downey, and reprints of the original book and other publications.

Issue 2 inverts issue 1’s focus on the immaterial notion of style to instead explore the most material of fashion’s building blocks: clothes Clothes are literally everywhere and cite complicated systems of production, distribution, and exchange on their paths around the world. Still, they never fully reveal their journey or destination, and may often signify little else than their own commodity status, the total genericness of the fashion product.

Bringing together a wide range of artists, thinkers, and writers, the issue sets out to explore clothes as a signifier at once empty and over-burdened: as expressions of desires, people and places, as palimpsests for capitalist production cycles and histories of dressed bodies, and even, as nondescript material debris. While not necessarily foregoing an analysis of the fashion system, we hope to develop a form of fashion criticism that begins – and perhaps ends – with the single garment, that takes the everyday use of clothing objects as an intellectual starting point.

What knowledge can we gather from the studying of fashion objects, be they material or immaterial? What is the difference between clothes and fashion? And to which extent is even “fashion” ever successfully signified by things?

with contributions by:
Shanzhai Lyric, David Lieske, Bakri Bakhit, Dena Yago, Matthew Linde, Burke Battelle & Ada O’Higgins, Davide Stucchi, Taylore Scarabelli, Mahoro Seward, Jordan Richman, Giorgi Gago Gagoshidze, Hito Steyerl, & Milos Trakilović, Laura Gardner, Avena Gallagher, Alex Esculapio, Elise by Olsen and Jeppe Ugelvig